Category: Social Media

Anyone with a basic understanding of Instagram and Snapchat knows that Instagram is a photo sharing network where people upload snaps of their food, friends, travels, brand, and most importantly their selfies. Conversely, Snapchat is a photo sharing platform where people share their stories, adventures, and day to day interactions. When Snapchat first came out, … Continue reading Does Our Competitive Market Conspire Against the Underdog?

Over the last few years, nay-sayers have gleefully proclaimed that Facebook is dead. However, the purchase of WhatsApp, the near purchase of Snapchat, and the new reaction feature shows that they still have their head in the game.   Where am I going with this ass kissing? A few days ago, FB opened up their … Continue reading Has Instant Articles Made Facebook Too Powerful?

One of the first lessons I learned as a blogger is that engagement is more important than numbers. While having 10,000 followers is great, it makes more sense to have 1000 active followers than 10,000 passive followers. This lesson became very apparent to me after I run my seemingly successful FB campaign, which garnered hundreds … Continue reading 5 Simple Ways To Boost Social Media Engagement

When I first started blogging a few months ago, I had a lot of direction. Matthew Woodward gave me all the information I needed to get my blog up and running, and a huge number of posts guided me on content creation and audience interaction. I didn’t have to make any big decisions in the beginning; I … Continue reading My First Blogging Mistake: Facebook Advertising

The importance of social media to a businesses cannot be fully stressed. Though last week I mentioned that your business should not be built upon the foundation of social media, social media undoubtedly plays a vital role in marketing, networking, and engaging with customers. However, social media is constantly shifting and does not have set rules, … Continue reading 18 Common Social Media Mistakes and How to Fix Them

Social media is without a doubt the leading method in which businesses can remain on top of business trends and opportunities, through intimate engagement with customers and potential customers. Acknowledging the multiple platform options, low barriers of entry, and unlimited offers associated with social media sites, using a social media platform to launch your marketing … Continue reading Can Google+ Overtake Facebook In The Social Media Race?