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Weekly Article Roundups: Small Business and Marketing

It's been a really busy week, and I'm happy to report the great reception to the WordPress Plug-ins Beginners Guide. If you haven't yet read this post, you should. In it I outline the plug-ins you need to run a well-functioning blog, so that you do not get stressed out about this sometimes confusing process. … Continue reading Weekly Article Roundups: Small Business and Marketing

The Do’s and Don’ts of Creating a Truly Insane Infographic

In order to optimize audience engagement and brand development, you need to tap into the mounting screen culture that calls for more and more visual communication. Infographics are a great way to make your data more compelling and to spread your message to a wider audience in an easily digestible form. While creating infographics might … Continue reading The Do’s and Don’ts of Creating a Truly Insane Infographic

Mobilegeddon Is Here!! Google’s Mobile-Friendly Algorithm Changes

If you own a website or blog, then any mention of algorithm changes will send a cold shiver down your back. For months now, the internet has been abuzz with the news of a Google algorithm overhaul. With an overwhelming number of internet users accessing their favorite sites via devices like mobile phones, Google is … Continue reading Mobilegeddon Is Here!! Google’s Mobile-Friendly Algorithm Changes

Can Google+ Overtake Facebook In The Social Media Race?

Social media is without a doubt the leading method in which businesses can remain on top of business trends and opportunities, through intimate engagement with customers and potential customers. Acknowledging the multiple platform options, low barriers of entry, and unlimited offers associated with social media sites, using a social media platform to launch your marketing … Continue reading Can Google+ Overtake Facebook In The Social Media Race?

SEO vs PPC: Which Online Marketing Tool Is Best For Your Business?

Once upon a time online marketing was a luxury, but in today’s cut throat world it is a necessity. An overwhelming majority of online users arrive at their desired destination via search engines, meaning that the bulk of your traffic will not come from referrals but rather Google, Yahoo, and Bing. With this in mind, … Continue reading SEO vs PPC: Which Online Marketing Tool Is Best For Your Business?

Ignite That Sweet, Sweet Passion!

The word Passion is often thrown carelessly around, yet few people actually know what it means or what it feels like to possess a passion for something or someone. Passion evokes fervor and intensity, joy and fury, excitement and resentment but most importantly devotion and dedication. When you begin to think about starting your own … Continue reading Ignite That Sweet, Sweet Passion!