Blog

How to Master Goal Setting for Your Business

The New Year is upon us (Happy New Year to you), and everyone is psyched about their resolutions. While this is all well and good, resolutions tend to pale in comparison to actual goal setting. Think about it; why don’t people ever go through with their New Year’s resolutions? Simple; these resolutions are vague and … Continue reading How to Master Goal Setting for Your Business

Why You Need to Cultivate a Business Culture of Giving

With Christmas around the corner, the spirit of giving is stronger than ever. However, it’s not just individuals and households volunteering time and money to those in need, the impact of businesses in the volunteer sector is quickly rising. While the giving culture is most prominent in large companies that have large reserves of cash, … Continue reading Why You Need to Cultivate a Business Culture of Giving

Why You Need to Narrow Down the Focus of Your Business

With the new year a couple of weeks away, entrepreneurs and business owners are evaluating their accomplishments in 2015, and setting new goals for 2016. If I ask you what your goals are for the coming year, your answer will definitely include a growth strategy. Growth is great; growth means progress. However, if your growth … Continue reading Why You Need to Narrow Down the Focus of Your Business

How to Turn Your Crazy Idea into a Successful Enterprise

“Ideas are horseshit, execution is the game.” These wise words come courtesy of Gary Vaynerchuk, one of the most respected entrepreneurs and investors of our generation. When I heard Gary V speak these words at a USC talk, I was immediately impacted. It’s one of those rare moments where someone says something obvious yet profound. … Continue reading How to Turn Your Crazy Idea into a Successful Enterprise

Convenience in Enterprise: The M-PESA Model

Frustration is something we all experience on a daily basis. Sometimes the internet lags, and the traffic is too slow, and the queues are too long, and the forms are too complicated. While this frustration appears to be an inconvenience, it is actually an opportunity for entrepreneurs to create a convenient solution. Convenience is defined … Continue reading Convenience in Enterprise: The M-PESA Model

Verbatm: Young Entrepreneurs Rising to the Challenge

Young entrepreneurs are no longer a rare occurrence in our market. More people under the age of 30 are shunning a 9-5 job for a life of uncertainty and freedom. With large companies constantly making slow and often stupid marketing decisions, their young consumers are now creating their own products/services. These young entrepreneurs combine innovation … Continue reading Verbatm: Young Entrepreneurs Rising to the Challenge

Social Entrepreneurship: The Future of Enterprise

The beauty of enterprise lies in its ever evolving nature. Enterprise is never stagnant, and it’s hardly predictable. I guess that’s why only a select few can make it as successful entrepreneurs. But put aside your knowledge on traditional entrepreneurs for a minute. We are now faced with a new breed of entrepreneur; the social … Continue reading Social Entrepreneurship: The Future of Enterprise

You Need To Be Obsessed With Headlines!

Over the last couple of weeks I’ve come across a number of posts surrounding headlines, more specifically how to write a great one. It seems that any great post, book chapter, advert, campaign appeal, or e-mail begins with a compelling headline. What this means is that an exceptional piece of content may be ignored due … Continue reading You Need To Be Obsessed With Headlines!

5 Simple Ways To Boost Social Media Engagement

One of the first lessons I learned as a blogger is that engagement is more important than numbers. While having 10,000 followers is great, it makes more sense to have 1000 active followers than 10,000 passive followers. This lesson became very apparent to me after I run my seemingly successful FB campaign, which garnered hundreds … Continue reading 5 Simple Ways To Boost Social Media Engagement